Product Launch · 90-day playbook
From idea to Best Seller.
90 days. Four phases. Five deliverables. We engineer a launch that climbs to BSR #1 — and own every step in between.
Launch playbook
Four phases. Ninety days.
Every phase has a deadline, an owner, and a concrete deliverable. No vague consulting.
Pre-Launch Research
Competitor analysis, keyword universe map, pricing strategy, supplier readiness check. We decide where your product wins before it ships.
- Category SERP audit · 10–15 competitor ASINs
- Keyword universe + intent classification
- Pricing & margin model
- Supplier MOQ & lead-time validation
Listing & Creative Build
SEO title, bullets, A+ Content, infographic, 3D model, hero video. The listing has to convert from impression number one.
- SEO title + 5 bullets + product description
- A+ Content (or Brand Story) module
- Hero image + 6 lifestyle / infographic shots
- Launch video, 15–30 seconds
Launch & Honeymoon
Day-1 PPC structure goes live. Vine enrolled. Review pipeline activated. Bids tuned daily. The most critical phase of the launch.
- Sponsored Products auto + manual-exact match
- Sponsored Brands Video + Brand HQ
- Amazon Vine enrollment, up to 30 reviews
- Daily bid tuning + ASIN-defense campaigns
Ranking & Scale
Push organic ranking to Page 1 on target keywords. Scale bids on winners. Defense category. Expand to Sponsored Display and DSP.
- Organic rank acceleration on top 15 keywords
- Bid scaling on profitable search terms
- Sponsored Display retargeting + ASIN targeting
- Best Seller Rank push in your subcategory
What you get
Five artifacts. One launch.
Every launch ships these concrete deliverables — owned by you, transferable, auditable. No vague consulting decks.
Competitive Research Document
Keyword universe, top-10 competitor ASIN analysis, pricing & margin model, gap matrix.
Fully-Built Listing
Title, bullets, A+ Content, hero image + 6 photos, 30-second video — uploaded and SEO-optimized.
PPC Campaign Architecture
Structured campaigns: auto, manual-exact, broad, defense, Sponsored Brands, Sponsored Display.
Review Generation Pipeline
Amazon Vine enrollment, post-purchase email sequence, response strategy for negative reviews.
Weekly Performance Reports
ACoS, BSR, organic keyword rank, review velocity, profit and loss, 7-day delivery, full 90 days of the launch.
Launch outcomes
Numbers from our recent launches.
Launch FAQ
Questions sellers ask before launching.
A full launch cycle runs 90 days: 2 weeks of research and prep, 1 week of listing build, and 10 weeks of active launch and scale.
We recommend a minimum of $50–100/day during the honeymoon period (first 30 days) to maximize visibility. Budget scales with category competitiveness and margin structure.
Median time to first sale across our launches is 14 days. High-demand categories with strong listings often see sales within the first week.
Yes. We support launches on Amazon US, UK, DE, FR, IT, ES, JP, and CA. Each marketplace has locale-specific listing requirements and PPC structures we handle.
Ready to launch
Let's plan your next launch.
Free 30-minute consultation. We'll review your product, your category, and whether a 90-day launch is the right move.
Schedule consultation